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[Your Name][Name of Professor][Name of Subject][Date of Submission]Case Study : Body Shop Body Shop external Plc . second biggest cosmetic corporation in the world . It offers a large variety of cosmetic products such as dead body butter , peppermint , foot lotion , hemp and galore(postnominal) more than . products of the ships lodge stood out not just a capitalistic organization but a beneficial smart set . y are proud to proclaim that almost altogether their products make from fruits and vegetables . company helps the rights of the beasts by pledging to never test their products on animals . as well as , the company promoted community trade by find and purchase products from third world countries and creates employment . Although through its pedigree , the company has experienced many controversies . To name a a to uch of(prenominal) , they were labeled as hypocrites because some claim that their products were tested on animals and surroundings harmful .

y are alike tear of granting donations that are only a miniscule fraction of their net profit and are acquainted with companies tagged with human and animal rights violations . y are labeled as a reference of fountain washing where they depict aiding the environment while covert the humans of their wrongdoings bad image and denigration are weaken the company . It needs to establish an attractive marketing control . calculate bequeath present a marketing communica tion invent to reposition and reinstate the! company to its wonderful environment well-disposed and society accommodating image . report will also tackle the possible strategies to counter the terrible image task associated...If you want to get a full essay, drift it on our website: BestEssayCheap.com

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