Snacks To Go

Jill Harms was the Assistant Category Manager for the Nuts, Natural Snacks and Cookies Category at Sathers, Inc. Snacks to Go was the snack cracked product line introduced in early 1995, which saw high sales in the beginning, however began slowing d cause. If the line did not improve in death penalty soon, Harms was pressured to drop the line completely. Background History John Sathers first-class honours degree captureed selling cookies in bulk to area grocers in 1936 in Round Lake, Minnesota. As time passed, Sathers added early(a) products, and his son, Kenneth, joined the business tenner geezerhood by and by. Kenneth implemented the philosophy of value by selling packages of cookies and other products such as almond bark, quaternion packages for $1.00, to grocers in a five-county area. A sales force personally took rules of orders, delivered product, and stocked shelves. When some salesmen left the Sathers business, it left him shorthanded. Hence, as a stop-gap measure, Sathers management offered discounts to the customers who would order by telephone and stock their own shelves. This was essentially his start of telephone marketing. In the 1960s, Kenneth Sathers started the pegboard display, hanging cellophane bags with account headers.

These caught some regional Kmart managers attention, and Kenneth convinced the them to carry two bags of glass over for $1.00, Sathers original 2 for One. Success in these stores resulted in securing the broad(a) Kmart account by 1972, and thus began Sathers national distribution of box candy. Still evince repackaging, Sathers expanded the product l! ine to nuts in the 1960s, acquire a nut roasting operation. other(a) acquisitions included a New Orleans manufacturing vegetation from American Candy confederation in 1985, an additional candy manufacturing plant in the later 1980s, and a $30 million price Powells Inc., a candy manufacturer and distributor in 1991. This acquisition increase Sathers total number of employees to 1,500, its in-house production to...If you penury to get a full essay, order it on our website: BestEssayCheap.com

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