Social Marketing Campaign for York Students to Stop Eating Meat

1        ADMS 4240  ADVERTISING AND COMMUNICATIONS  YORK UNIVERSITY  Fast Enough for  spirit       Prepared by    Lilit Bakhshiyan, Angus Cheung, Sarah Loka, Faraz Saleem,  Tracey Sandilands and Luke Zhang      Instructor  Professor Pallavi Sodhi  downslope 1, 2011      1    2  Contents  1.  Executive Summary ................................................................................................................. 5  a.  Creative Brief and Approach ............................................................................................ 5  b.  Key Elements .................................................................................................................... 5  c.  2.  Assumptions ..................................................................................................................... 5  Client Brief ............................................... ................................................................................ 6  a.  Category, Product and  crossway out Information ...................................................................... 6  b.  patsy positioning/Brand  vestige  ................................................................................. 6  .

3. Situation Analysis ......................................................................................................................... 8  a.  out-of-door  environment ...................................................................................................... 8  b.  closely The Company ............! .......................................................................................... 11  c.  About the  manufacturing ......................................................................................................... 12  d.  About the Competitors .................................................................................................. 12  e. ...If you want to get a full essay, order it on our website: BestEssayCheap.com

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